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Measuring the Audience
A Wrap-Up of CIMA’s Discussion As the coordinator of CIMA’s events, I spend a lot of time on a lot of different topics—from hammering out the concept of the event to finding panelists to wrapping my mind around topics that I am sometimes, frankly, not the most familiar with. This event was... |
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The Role of Audience Research in Independent Med...
“Know your audience” is the basic tenet of any communicator—and newsrooms are no different. In fact, a failure to understand their audiences will certainly lead to a news organization’s failure; either failure to report on facts and events relevant to their communities, or failure to keep an... |
